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Dear
Things are getting hot this Autumn! This is because Fleurop-Interflora is not only simmering but boiling over with new ideas – ideas for you! And to get you into just the right mood, today you will find hot tips and colourful trends on the subject of autumn, with all the appropriate recipes and a nutritional pumpkin quiz.
But the heat at Fleurop-Interflora is not confined to the oven: our pipeline is glowing with exciting projects and ideas, and we’re presenting you with just a small selection of them. For instance, we have a new heading, «Flora Forum», under which we have curious and exciting reports from the big wide world of botany.
Our editor-in-chief must have been roasted and boiled travelling through Africa to produce an article on the world’s oldest living plants (we can think of no other explanation for the photo – especially since he would much rather be spot-lit that back-lit!).
How to blossom with health at the age of 1,500 years you can find out a few pages further on – and much else besides, of course. So we would like to wish you great enjoyment in reading this issue.
Yours truly,
Your editorial team
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«Flora Forum»
Blossoming with health at the age of 1,500 years
Welwitschia (Welwitschia mirabilis) is one of the longest-living species of plants in the world and a living relic of prehistoric times. The giant Welwitschia shown on the right is more than 1,500 years old!
Read more…
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A riot of colour in the autumn
When the days get shorter and the skirts longer, the evenings grow chillier and the leaves begin to turn. Mist often permeates the landscape and promises the arrival of the autumn.
The “golden” season is perhaps the most astounding one of all, as it reveals at this time of withdrawal and decline an almost unbelievable beauty and diversity. The best way to enjoy it is by taking a trip out into the country, or at least pretending to – and we are ready with our first Autumn Tip.
Mud and dust from the spray can
For anyone who prefers the view of colourful forests on television, and dislikes the annoying question as to whether bulky, gas-guzzling off-road car is really suitable for flitting around the city, help is now at hand – with mud from the spray can…
Read more about this… |
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Put the autumn in your pocket:
Flower Power – that women can look forward to!
The autumn handbags presented in Milan, Paris, and London by the great fashion designers bring a touch of spring with them. This season…
Read more about fashion…
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Autumn, Chapter 2:
Soft toys oust mink wraps
In addition to the currently fashionable colours of red, orange, and violet in all the nuances, the fashion designers in Milan are also bringing in a touch of irony: for instance Agatha Ruiz de la Prada (not to be confused with the fashion house of Prada) head her models with…
Read more about this models…
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Autumn, Chapter 3:
Why do the leaves actually change colour in the autumn?
Brown, yellow, red, and orange in their various nuances can be seen as the dernier cri on the catwalks of Paris, London, and Milan; and these are exactly the colours in which Nature dresses in the autumn.
But do you know how this magnificent display of colours comes about every year?
Read more about the models…
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Pumpkins – good for potency
Long despised in the kitchen, the pumpkin is regaining its place of honour in the autumn because of the growing popularity of Halloween.
Whilst most of this vegetable is hollowed out, often just for show, more and more people are finding they enjoy it. The whole story only becomes really exciting at second glance. Here is a brief portrait of the world's biggest berry.
Exotic import from Central America
The origins of the pumpkin are known to be the earliest type of plant from pre-Christian times, with a history that stretches back more than 8,000 to the very earliest inhabitants of Mexico.
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The world’s biggest berry
Just like the banana, the gherkin, the tomato, or the zucchini, botanically speaking the pumpkin belongs with the berries!
It is thus the world's biggest berry, because that is a fruit with seeds lying freely in the fruit juice.
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Good for your health and your potency
The pumpkin contains plenty of calcium, iron, and phosphate. It is low in calories and rich in the orange colorant B-carotene as well as pro-Vitamin A and Vitamin E. The greatest therapeutic benefit to be gained from pumpkin seeds is…
Read more…
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Innumerable possible uses
Pumpkins come in a huge variety of sizes and shapes, and innumerable colour variants. Moreover, it is possible to make use of absolutely everything that this plant has to offer: in Africa, for instance…
Read more…
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Jack O’Lantern celebrates a come-back
Importantly also, pumpkins are extremely decorative, and as Halloween approaches they are decorated with hideous faces and a candle is placed inside them. The origin of this is the Irish legend of Jack O’Lantern. He was...
Read who Jack was…
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The nutritious pumpkin quiz
Giant pumpkins, like the current world record holder that comes from Canada and weighs 1,446 lbs, grow extremely quickly, so now answer these questions equally quickly:
How much weight can a pumpkin gain per day?
A) Up to 1 kilo
B) Up to 2.5 kilo
C) Up to 13 kilos
If there is anyone who doesn’t know the answer, they can find it (when no-one else is looking) at
www.fleurop.com
Send the right answer simply to newsletter@fleurop.com and – perhaps – you will win one of these fantastic prizes. (Closing date for entries: 31st October 2005).
All the right answers will qualify for the Grand Prize Draw:
1st Prize: A 3-flower subscription* in a country of your choice
2nd and 3rd Prize: Fleurop-Interflora vouchers for €50.
And the lucky winners of the First Prize from the last Newsletter competition are: Gena and Valeria Nesterjenko from Tel Aviv!
  We would like to send her our heartiest congratulations and also thank all our readers for the many entries and suggestions they sent in to our website.
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€5 voucher: give a gift of beauty
The most beautiful things in life are often hard to describe. Can a photograph reproduce the scent of an autumn bouquet? Can one sentence sum up the magical rustling of a field of corn in the wind? For this reason we are giving you €5 discount on all floral greetings that you send in to www.fleurop.com by 30th November 2005.
Simply enter the code* SKER4COM on the payment page and we will immediately credit €5 to you. The really nice thing about this is: You can use the Code as many times as you like as part-payment. So you can decide for yourself how much your discount is going to be.
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*The German word for autumn, Herbst, is related to the English word “Harvest”, the Latin word “carpere” (to pluck) and the Greek word “karpós” (fruit, yield). All these words can be traced back to the primitive Indo-European word "sker", which means "to cut".
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Ozone and its effect
Colourful autumn in the North, brown bathing-beauties in the South
When the power of the sun is gradually diminishing in the northern hemisphere, and people are wearing warmer clothes, spring is returning to the southern hemisphere and bringing the ozone layer with it.
As a great deal of information is given in all the media about the “ozone hole” as the southern spring approaches, we would like to take this opportunity to say briefly what it is all about...
Read more what it is about…
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Cool ideas for warm invitations
If you are beginning to think that we said more than we could live up to when we claimed to be boiling over (with ideas), here we will prove the opposite: an autumn menu that you can also use to make a tasty dish from the flesh of the pumpkin from your Halloween lanterns.
Read more about our autumn recipes…
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Tops or flops – Your feedback is required
We would be glad to receive praise or blame for this issue of the news magazine again, and to hear of your enthusiasm and your new ideas.
Send us an eMail to newsletter@fleurop.com and let us know what you liked and what you didn’t like so much. We will do our best to incorporate your views into our next magazine, and you will certainly receive the feedback from our side.
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Terms and conditions for the competition in this newsletter
Three prizes will be drawn from all entries received electronically by 31st October 2005. The winner of the first prize will receive three vouchers, each for a medium-sized bouquet of flowers, and Fleurop-Interflora will deliver the flowers in the country of your choice (subject to the Fleurop-Interflora product availability in the relevant country). Greetings in the form of flowers can be sent only to those towns in those countries that are listed in the "International Delivery Directory 2005”, which is available for inspection from every Fleurop-Interflora florist. The winners of the 2nd and 3rd prizes will get international Flora-Checks in the given amount. There shall be no recourse to the civil courts, and winners will be informed in writing. No correspondence shall be conducted on this competition. The e-mail addresses of the entrants will not be passed on to any third party.
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