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Editorial
Dear
Lounging cool by the pool, enjoying sunny times, bothered only by the question of whether a leap into the cool wetness of the sunny pool would be preferable or whether a colourful drink would be more refreshing...
This is certainly not our vision of summer, which started today (at least in the northern hemisphere), because we have plenty of things in mind for this summer. Even if, in all modesty, we have already achieved quite a lot in the past months. We would like to report on this and plenty of other things in this Newsletter.
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Summer break – pause for thought?
Could be. But that doesn’t mean everyone should notice at once. After all, it’s not only high temperatures that make the summer the “hottest” time of year. So you don’t necessarily need a swimsuit to cut a fine figure. If, however, your grey cells are sizzling with heat just as much as the cinders in your barbecue, we would like to offer you some kindling for intelligent discussions.
Culture: In 1700 BC the last mammoths in the world died on the East Siberian island of Wrangel.
Statistics: The “DB Burger Royale” is the world’s most expensive hamburger. Created by Chef Daniel Boulud, this exclusive burger is available from the DB Bistro Moderne in New York for the price of $59. This creation is only served during the truffle season (Guinness Book of Records).
Who said that? «There are painters who make a yellow stain out of the sun, but there are also others who make the sun out of a yellow stain.»
So – who doesn’t know that?...
(You can look up the answer at www.fleurop.com without anyone seeing you do it.)
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Competition: Mail in your feedback and win lots of flowers worth € 500!
Yellow is the colour of the sun, glowing and shining. The colour psychologist Max Lüscher insists that yellow symbolises change, and according to Goethe's theory of colour yellow warms the heart. However, we are not planning to change our website, although we do plan to continue warming your heart.
Write and tell us what you think is missing, what you would like to have, what services and products we should add to our range, or simply what you like about our website. You say what you want - we'll do it.
All replies, regardless of their content, will qualify to enter our prize draw. The three winners will each receive a three-way flower voucher (medium-size bouquet) for delivery to the country of your choice to a total value of € 500.
Here where you can enter for the prize draw: newsletter@fleurop.com
And here are the terms and conditions for the competition: Link
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€5-voucher: Gift a bit of sunshine
Give someone a little sunshine with a fresh bouquet from Fleurop-Interflora. And, so that you too have something to celebrate, we will give you a €5 discount on all the orders you place at www.fleurop.com up to 31st August 2005.
Simple enter the code SUMMER4U on the payment page and you will immediately be credited €5.00
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Start of summer in the northern hemisphere
The sun reaches its summer solstice at 6.46 am GMT on 21st June 2005, which is the moment at which it stands vertically above the northern tropic. The longest day in the year marks the start of summer, and humans have always regarded it as a mystical day. It has often been accompanied by religious ceremonies.
In the far north, where summer nights never even go dark (and are called “white nights”), the festivals and celebrations marking the start of summer are far more important than they are, for instance, on the Mediterranean, where the difference between the cold winters and the warm summers is far smaller.
The summer solstice festivals have their fixed place mainly in the Nordic, Celtic, and Germanic religions. Since Europe became Christianised, these festivals have often been linked with 24th June, the day of John the Baptist. The custom of holding a Midsummer Eve bonfire can be found in a variety of forms all over Europe.
And another thing…
…. Eratosthenes used one of the summer solstices in about 225 BC to measure the circumference of the Earth
… William Shakespeare’s comedy “A Midsummer Night’s Dream” takes place at the summer solstice.
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Start of winter in the southern hemisphere
The solstice marks the start of winter in the southern hemisphere, where it is the day with the shortest period of daylight or in other words the longest night. When it is over the days start getting longer, and winter ends at the equinox on 22nd or 23rd September.
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521 ferns supplied: Fleurop and the 2005 Eurovision Song Contest in Kiev
As a sponsor of the Eurovision Song Contest, Fleurop-Interflora collaborated closely with the Artistic Manager, Mykhaylo Il'ko, and not only supplied 521 ferns (which is much more than annual order quantity during a year) to decorate the Grand Prix event but also handed over 122 bouquets during the evening to participants and guests. Here are a few impressions of the great day in the Ukraine.
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For a hot summer, don’t just look at what’s on offer at www.fleurop.com but also on our partner's website. Just click on the banner and benefit from the summertime offers.
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Terms and conditions for the competition in this newsletter
Three prizes will be drawn from all entries received electronically by 31st August 2005. Each winner will receive three vouchers, each for a medium-sized bouquet of flowers, and Fleurop-Interflora will deliver the flowers in the country of your choice (subject to the Fleurop-Interflora product availability in the relevant country). Greetings in the form of flowers can be sent only to those towns in those countries that are listed in the "International Delivery Directory 2005”, which is available for inspection from every Fleurop-Interflora florist. There shall be no recourse to the civil courts, and winners will be informed in writing. No correspondence shall be conducted on this competition. The e-mail addresses of the entrants will not be passed on to any third party.
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